AI-Driven Patient Growth: Effective Strategies for Success

Wednesday, September 13, 2023
5:00 pm PST / 8:00 pm EST

Are your patient acquisition tools cutting-edge or old-school?

The tools and techniques currently available to market for new patients for dental practices are often couched in confusing terminology and misleading expense value ratios. It can be daunting for even the most business-savvy dental professional.

Join Dr. Michael Silverman of DOCS Education for this informative presentation that will clarify the 8 key elements of marketing for dental patients with real-life case examples, and leave you better equipped to make intelligent marketing decisions for your business. With more than three decades of experience marketing for himself as well as hundreds of dental practices, Dr. Silverman can teach you to avoid the carpenter’s paradigm: If all you have is a hammer, everything looks like a nail. (If all you have is SEO, everything looks like Google)

Learning Objectives

• Orient yourself to the current state of technology and what is coming next with AI.
• Avoid being overcharged by learning the true cost of marketing techniques.
• Run as fast as you can from cookie-cutter marketing plans – your practice is unique.
• Combine your old-school marketing with the latest in programmatic techniques to supercharge your investment.
• Google Reviews? Facebook Posts? It’s not as hard as you think, just DON’T screw it up.

This webinar is free to attend. We offer 1.5 CE for DOCS Members and Trial Members who attend the live presentation.

If you are not yet a Member but would like to earn the 1.5 CE for attending, as well as experience the many benefits of DOCS Membership, consider joining as a Trial Member for only $1.* There is no obligation or risk; cancel anytime.

About the Presenter(s):

In addition to four decades of experience as a general dentist, Dr. Michael D. Silverman is a globally recognized lecturer, education, and patients’ rights advocate. His extensive dental background and entrepreneurial spirit led to the development of DOCS Education and RAMP – Results-Driven Advertising & Marketing Professionals. As the President of DOCS and RAMP, Dr. Silverman has taught over 30,000 dental professionals how to implement sedation and how to acquire new patients.

In November 2015, Dr. Silverman was inducted as a Fellow of the International College of Dentistry, and in 2020 as a Fellow of the American College of Dentistry in recognition of his exemplary professional accomplishments and devotion to improving the practice of dentistry.

 

*Trial Membership Offer is open to dentists who have not participated in the Trial Membership program within the past two (2) years. After 60 days, if not cancelled, the Trial Membership will upgrade to a Standard Membership at $54.95/mo for a one-year commitment. Refer to terms of service for details.

 

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DOCS Education is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 09/17/2000 to 12/31/2026. Provider ID# 217651.