5 Trends Every Dentist Should Be Ready For in 2026

Wednesday, January 7, 2026
5:00 pm PST / 8:00 pm EST

Dental marketing is changing fast, and the stuff that used to work isn’t cutting it anymore. Patients are finding dentists in new ways, mostly through AI search, “near me” results, reviews, and short videos. If your practice doesn’t adapt, you’ll fall behind the offices that do.

In this webinar, I’m going to walk you through the five big trends that are shaping how dentists will attract patients in 2026. You’ll see what’s working, what’s not, and what you need to focus on to keep patients coming in consistently.

By the end, you’ll know how to:

• • Spot the big marketing shifts happening in dentistry heading into 2026.
  • Show up higher in local and AI-driven searches.
  • Use simple short-form video to build trust and get more patients.
  • Improve your reviews and reputation so more patients choose you.
  • Run paid ads that target the right people instead of burning money.

This webinar is free to attend. We offer 1 CE for DOCS Members and Trial Members who attend the live presentation.

If you are not yet a Member but would like to earn the 1 CE for attending, as well as experience the many benefits of DOCS Membership, consider joining as a Trial Member for only $1.* There is no obligation or risk; cancel anytime.

About the Presenter(s):

Patrick McDonald is a seasoned marketing strategist and former broadcast executive who now helps dental practices grow through clear, effective digital advertising. After leading one of the nation’s top-performing sales teams in local TV, Patrick transitioned into the digital world where he now works with dentists across the country to simplify marketing, generate better leads, and increase case value. He’s known for making complex marketing strategies easy to understand-  no fluff, no jargon, just results. Patrick currently serves as the Head of Strategic Growth with RAMP, a dental marketing agency focused on helping practices grow smarter.

 

*Trial Membership Offer is open to dentists who have not participated in the Trial Membership program within the past two (2) years. After 60 days, if not cancelled, the Trial Membership will upgrade to a Standard Membership at $59.95/mo for a one-year commitment. Refer to terms of service for details.

 

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DOCS Education is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 09/17/2000 to 12/31/2026. Provider ID# 217651.