How to Overcome Patient Objections WITHOUT Being Pushy, Aggressive, or High Pressure!

Dr. R. Anthony Matheny

Dr. R. Anthony Matheny

Wednesday, March 15, 2023
5:00 pm PST / 8:00 pm EST

Selling is a necessary part of doing a business—even dentistry. Dr. Matheny will teach you the 4 best ways to increase your case acceptance without increasing your stress!

The easiest way to lower overhead in a dental practice is to increase production, but that won’t happen without a strong percentage of patients moving forward with their treatment plan. The national case acceptance rate is only 25% which means 3 out of 4 patients walk out your door forever, usually saying the dreaded: “Let me think about it.”

Dr. R. Anthony Matheny shares with dentists what isn’t taught in dental school – how to overcome patient objections in a non-aggressive way and encourage them to feel good about committing to their care.

In this insightful presentation by DOCS Education, Dr. Matheny will provide the tools for improving your case acceptance and increasing production without being pushy. More of your patients will accept treatment, filling in the openings in your schedule and resulting in a bigger ROI for your marketing dollar.

Learning Objectives Include:

  • How to recognize if a patient’s objection is true or false and how to deal with it either way
  • Discuss why patients’ objections can actually be a good thing, not a bad thing.
  • Learn how to overcome all the most common patient objections including, “I have to think about it,” “I have to talk to my spouse,” “I can’t afford it,” or “I want to only do what the insurance covers.”

This webinar is free to attend. We offer 1.5 CE hours for DOCS Members and Trial Members who attend the live presentation.

If you are not yet a Member but would like to earn the 1.5 CE for attending, as well as experience the many benefits of DOCS Membership, consider joining as a Trial Member for only $1.* There is no obligation or risk; cancel anytime.

Webinar Details:

Title: How to Overcome Patient Objections WITHOUT Being Pushy, Aggressive, or High Pressure!
Date & Time: Wednesday, March 15, 2023 at 5:00 pm Pacific / 8:00 pm Eastern
Presented By: Dr. R. Anthony Matheny
CE Credits: 1.5
Cost: $0

About the Presenter(s):

Dr. R. Anthony Matheny is an author, speaker, coach, and expert in dental case acceptance. He recently published the book Pleasant Persistence: Your Key to $ales $uccess and has created online video courses for dentists as well.

Dr. Matheny studied sales methods from the Zig Ziglar Corporation and became a Ziglar Legacy Certified Speaker and Coach, and he completed the course Secrets to Closing the Sale from Kevin Harrington, an original “shark” from Shark Tank.

By applying what he has learned to dentistry in a way that is positively perceived by his patients, Dr. Matheny was able to increase his case acceptance by 300% compared to the national average. He has made it his mission to help as many dentists as possible in order for more patients to get the dental care they both need and want.


*Trial Membership Offer is open to dentists who have not participated in the Trial Membership program within the past two (2) years. After 60 days, if not cancelled, the Trial Membership will upgrade to a Standard Membership at $54.95/mo for a one-year commitment. Refer to terms of service for details.


DOCS Education is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 09/17/2000 to 12/31/2026. Provider ID# 217651.

Register for the Webinar

This event has passed. If you would like to watch the recording, please visit the DOCS Website here.